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Fenty Beauty has launched into the Chinese market via Tmall Global

Tmall Supermarket Card

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#1 rodeoneerer



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Posted 14 January 2022 - 08:33 AM

The beauty line, founded by pop star Rihanna, has launched a flagship store on the site as part of its Asian distribution expansion plans, with the entry into China marking Fenty’s presence in the world’s second largest beauty market.

The move is part of Fenty Beauty’s retail distribution expansion across Asia. To mark the launch, Fenty Beauty will also roll out a Tmall Global Super Brand Day promotional campaign on Sept. 20, featuring special offers for new members.

“Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into [the] China market,” said Benjamin Vuchot, Sephora Asia president, in a statement. “This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall global flagship store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market by catering to the Chinese consumer’s ever-changing trends and evolving needs to enhance their beauty power.”

According to a statement, the brand is looking at the new store to help “make Fenty Beauty even more accessible to its digitally savvy Chinese consumers whilst staying true to [its] 100% cruelty-free commitment.” It said the site is a “high-quality storytelling platform” to help broadcast its brand messages to buyers.

Tmall Global has become a go-to destination for beauty brands – such as Fenty or Kora Organics – that want to reach Chinese consumers without compromising their commitment to being cruelty-free, as it allows them to bypass China’s animal-testing requirements.

Shopping at https://www.z2u.com/tmall/Top-Up-2-16485, it is definitely an enjoyable online experience. After placing an Tmall Supermarket Card order on the site, the staff will immediately receive and verify the buyers' information and complete the delivery within 15 minutes to minimize the waiting time.

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